A couple years ago I was living in Brooklyn and stifled by the “thick air” in the summer time. I had this great idea that I was going to start an epic campaign to help people lower their carbon footprint ratio by raising their oxygen production. The way I was going to do this was by selling little business card sized, seed-impregnated, paper planters and call them Sownow.
I researched which plants that grew the fastest with minimal care and nutrients. I studied how to press plant-food into a paper-like structure to make into a Sownow card. I wanted to save the world from people. I wanted to save people from themselves. I wanted to make cash doing it. It was a grand scheme about getting paid to spread easy to grow plants all over the nation. I might be remembered as the Johnny Appleseed of my generation.
I was on fire with the project. I made up a business plan. I tested the product in my own apartment window box. I got excited. I designed a logo, ad, and color theme. I found others who were trying something similar. I saw they hadn’t found a paying market for their product. I got bored. I bailed on the project before I sunk any real money into it. I forgot about saving the world. I moved.
I just found the graphics while cleaning out my storage drive. They still look nifty. I live in Portland, Maine now and we have the cleanest air in the country. There is no market here for anything like Sownow because there’s already trees. There’s no market in New York because there’s no open ground. It’s still a good idea. I’m just never going to follow through on this one.
I share it with you for posterity.